NOV. 15 – 18, 2021
POTSDAM, GERMANY

Making (Business) Sense of Automated Testing

Iancho Dimitrov

Structuring your Test Automation initiative in a way that assures maximized benefits, recognized by the team, management and business stakeholders.

How to evaluate and justify the introduction of Test Automation in your project.

Key success factors - and more importantly, most common pitfalls and reasons for Test Automation initiatives failure.

Measurable goals and metrics for tracking and reporting to transparently show the return on investment in Test Automation.

Prioritization and other approaches for what, how and when to automate - to ensure maximized benefits and minimized costs.

EUROPE'S GREATEST AGILE SOFTWARE TESTING FESTIVAL!

Making (Business) Sense of Automated Testing

How do you justify the introduction and long-term use of Test Automation in your project? What goals and metrics can you set, track and report to transparently show its ROI?

I'll share my thoughts and experience on these topics - and I'll present examples, ideas and approaches that worked well for multi-year automated testing initiatives I have been responsible for.

Test Automation is a great way to achieve agility, save time and reduce the amount of tedious tasks your QA team needs to handle. On the other hand, it is neither a silver bullet for assuring quality, nor it is applicable for every project. In order for it to be part of a project it must surely make business sense.

How do you evaluate and justify the introduction of Test Automation in your project – and keeping it in the long-term? How do you integrate it in your QA Strategy and Plan in a way that brings maximized benefits that are recognized by the project team, management and business stakeholders? What measurable goals and metrics can you set, track and report so you transparently show the return of investment in Test Automation? How to regularly present information about work done and results achieved in a way understandable by a broader audience? What prioritization approaches can help you achieve biggest impact? What can you do to keep “costs” under control and not have maintenance efforts “explode”?

Join this session where I’ll share my thoughts and experience on these topics – and I’ll present examples, ideas and approaches that worked well for multi-year automated testing initiatives I have been responsible for.


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