Skip to main content

Demystify CD: From Weekly Tension to Daily Confidence

25-minute Talk

Continuous deployment isn’t risky but lack of confidence is. Let's dive deeper into how testing can turn high-stress releases into safe, boring, daily deployments.

Virtual Pass session

Timetable

11:45 a.m. – 12:30 p.m. Wednesday 18th

Room

Room F3 - Track 3: Talks

Collaboration & Communication Continuous Integration/Continuous Delivery (CI/CD) Quality Coaching

Audience

QA, developers, engineering managers who believe testing should accelerate delivery not slow it down

Key-Learnings

  • Testing should build confidence, not slow delivery. Learn practical patterns to turn testing into an enabler of fast, safe, and frequent deployments.
  • Move beyond “QA signs off on releases” and adopt a quality-as-a-team mindset, where continuous validation is built into every step of development.
  • Embrace failures as learning opportunities and use them to improve testing strategy and create safer, more reliable deployments over time.

Demystify continuous deployment: From Weekly Tension to Daily Confidence

Deploying to production shouldn't require a meeting, three approvals, and a prayer. Yet most teams treat every release like launching a rocket - everyone watching the countdown, but no one wanting to press the red button. Is continuous deployment just a myth?

At Sokos Hotels, our web booking system handles thousands of reservations daily, processing millions monthly across 50 hotels all over Finland and Estonia. One critical bug means lost revenue; one outage means thousand of unhappy guests. We were trapped: continuous delivery worked nicely until we release to production. Weekly releases at best. Manual verification. Sound familiar?

We decide to change, going from weekly manual releases to deploying five times per day on average with higher confidence than ever. The results? +20% revenue, +40% conversion rates, and 4.5/5.0 CES. The secret? A testing strategy that made deployment boring for the last 2 years.

Join my talk to find out how we did it!

What you will get from this talk:

  • Three technical patterns that transformed testing from a bottleneck into an enabler
  • How we shifted from “QA signs off on releases” to "Quality is built-in"
  • The significant lesson that made our deployment boring

Your takeaway: A practical, battle-tested roadmap for testing-enabled continuous deployment. You'll leave knowing which tests to automate first, how to build confidence without sacrificing speed. Real patterns, real failures, real results - ready to implement Monday morning.

Related Sessions

There are currently no related sessions listed. Please check back once the program is officially released.