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Tale as Old as Scale: Centralized Quality Done Right

45-minute Keynote

You do not scale quality by distributing it. You scale it by designing the magic that brings it to life.

Virtual Pass session

Timetable

9:15 a.m. – 10:15 a.m. Wednesday 18th

Room

Room F1+F2+F3 - Plenary

Collaboration & Communication Testability Testing Tools

Audience

Testers, Software Engineers, Engineering Managers, and Product Owners

Key-Learnings

  • Centralized quality creates clarity, not control
  • Visibility is the foundation of better decisions
  • Quality scales through design, not distribution

Every enchanted castle needs someone behind the scenes keeping everything running just right.

In this keynote, Janna Loeffler brings the Beauty and the Beast story to life through the lens of a centralized Quality Engineering team, the unseen force that brings harmony to complexity. Instead of each team navigating quality alone, a central QE group provides guidance, standards, and shared capabilities that help every project succeed.

From the enchanted mirror offering system-wide visibility, to a coordinated cast of automation, security, and tooling working in sync, quality becomes less about individual effort and more about collective excellence.

Janna will explore how central QE enables teams to move faster, reduce risk, and deliver consistent, high-quality experiences—proving that a little structure, like a little magic, goes a long way.

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