Introduction (2 mins)
The setup and hook: Perfect testing, all green, but flat business performance.
What We Tested Right (5 mins)
Our comprehensive testing approach - what passed and why we trusted it.
What Testing Missed (8 mins)
The gap discovery: technical validation ≠ business value. How we discovered users clicked from confusion (tested activity, not intent) and perfect algorithms on poor data signals (tested code, not data quality).
How We Tested the Fix (7 mins)
The immediate question: What should we test NOW to validate the fix?
What changed in our testing and the result:
- De-Prio: Testing engagement (clicks, time-on-page)
- Started: Testing conversion funnels (click → browse → add → purchase)
- Added: Data quality validation (are signals showing intent or confusion?)
- Built: Fast feedback loops and human intervention
Key Takeaways (3 mins)
The framework: Recognition (spot the gap) + Action (test differently). Simple questions to build into your testing strategy now, before the failure happens.