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That Wasn’t Supposed to Happen

45-minute Keynote

Best intentions go astray because software development organizations are non-linear adaptive systems. They can’t be controlled directly, but you can influence the system. We show you how.

Virtual Pass session

Timetable

9:15 a.m. – 10:15 a.m. Tuesday 17th

Room

Room F1+F2+F3 - Plenary

Collaboration & Communication Leadership Quality Coaching

Audience

All roles

Key-Learnings

  • Discover why so many attempts to improve outcomes backfire spectacularly
  • Learn how to see and reason about software development as a non-linear system to find the right levers for your context
  • Explore how to help others see the same reality you do

Have you ever seen an attempt at process improvement backfire? If so, you’re not alone. Back in 2001 Elisabeth wrote about a case where better testing led to worse quality but that example is hardly unique. Examples abound. An organization trying to tighten up release timelines ended up with ever-increasing planning horizons. Yet another organization that rolled AI tooling to speed up development ended up slowing down. Best intentions go astray because software development organizations are non-linear adaptive systems. Attempting to control outcomes as a straightforward chain of cause and effect doesn’t work. When you face a big challenge—poor quality releases, slow delivery, or missed commitments—there is no single dial to turn. You can influence the system, but first you have to understand how it works. In this talk we show you how to see your context as a system, and reason about it so you can find the possibly counter-intuitive approaches to solve hard problems.

Related Sessions

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