Generative AI is reshaping how we build, test, and interact with software — yet for many, it remains a black box of hype, confusion, and unrealistic expectations. As organizations race to adopt AI, teams are left wondering: What exactly is generative AI, how does it work, and what does it really mean for our day-to-day engineering and quality practices?
In this session, Tariq King and Paula Bassagañas will bridge the gap between curiosity and capability. You'll get a clear, grounded introduction to the fundamentals of generative AI — no PhD required. Then, we’ll move beyond the theory and into the real world, exploring how companies can apply generative AI effectively within their own unique contexts.